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The Insightful UX Team

Evolve Through The Pandemic: How Businesses Can use Programmatic Advertising In The Lockdown

A Guest Post by Tom Wright of Biddable Media Consultancy. Evolve through the pandemic: how businesses can leverage programmatic advertising efficiencies to find opportunity in the lockdown.  As the country is told to stay at home in an unprecedented period of social distancing to curb the spread of Coronavirus, people are spending more time at …

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Marketing Manager discovers UX – Part 1: Learning to water ski

It’s been 10 days since I joined Insightful UX, and I can now say with confidence that the process of immersing myself fully in the world of UX has so far been remarkably comparable to my experience of learning to water ski as a 10 year old child. I don’t know if you’ve learnt to …

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Website User Testing in a Nutshell

Website user testing is one of the most valuable weapons in our arsenal. In our experience, it consistently finds some incredible insights for our customers – uncovering fixes that can seriously increase conversion online. We regularly run user testing and customer research for our customers and they’re always delighted with the results. So – what is user …

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Grow your business with your customers: use a website audit!

I have to say – digital is a brilliant place to be right now. It’s a thriving, exciting place to be. I’m working with some of the sharpest minds every single day – I love the communication and conversion we’re able to build up for our clients. But while I’ve been in digital marketing, there’s …

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