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Helen Windett

Ethnographic Research: When UX needs insight. 

What is it? Ethnographic research is an observational research method used to gain insights into the behaviour of users in their natural environment. As opposed to researching in a lab, the participants are observed in a real life environment with real life scenarios. It can gain a rich understanding of the external factors that cannot …

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Top 10 UX practices you need for 2019

Now we’re firmly into 2019, we thought it was a great time to look at some of the best User Experience elements around. These quick fixes can really boost user engagement, user interaction and – crucially – user conversion. The insights below focus on ten features of the familiar website journey, which follow a path of tried and tested elements. Here’s our top UX practices for 2019.

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