What if you could fire the sales team, sit back and watch your high converting website single-handedly convert every lead in sight? This is, of course, delusional thinking. While the Jeff Bezoses out there may fantasise maniacally about sweeping redundancies and rampant automation, the more human-centric leaders among you will know that sales and business …
Web design is full of fancy terms. Neumorphism is one of them. Here we take a brief detour from the feet-on-the ground UX hard graft and walk through the amusement park of Neumophic web design.
How well does your website line up with your audience’s mental models? What even are mental models? Learn the right questions to ask to find out if poor mental-model alignment is causing your website high bounce rate.
Psychology is a massive factor in how we interact with brands and make decisions. Here we teach you two useful UX psychology principles you can apply to website design to help improve a whole bunch of things, like user experience and conversion.
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