Insights
‘Reassuringly Expensive’: How Customer Experience Beat Product & Price as a Brand Differentiator
Product & Price were king as core brand differeniators. Then customer experience came along and changed everything. The rest is history.
How to Use Hotjar for Better Website Conversion Rate Optimisation
Today, HotJar is still one of the most visually intuitive tools for improving websites' conversion rates. Here we look at 3 ways you can use it to do exactly...
3 Women of UX Influencing How Businesses View Website Design
Just 3 of the many women fuelling staggering UX and UX research innovation that can help today's business owners shape website design experiences to benefit their own goals, and...
Inside the Mind of a Website Visitor: How UX Psychology Can Help You Sell More
Effective use of colour alone can be a powerful way of helping customers understand your website and proposition to keep a high coversion rate. Here we take a brief...
What ‘Zoom Fatigue’ Can Teach Business Owners About Website Design
Is it really Zoom we're tired of? Insightful UX head honcho, Lee Hill, tells it like it is with his take on what the Zoom Fatigue phenomenon can teach...
Reducing Bounce Rate Using Mental Models: Inside the Mind of a Website Visitor
How well does your website line up with your audience's mental models? What even are mental models? Learn the right questions to ask to find out if poor mental-model...
