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content strategy

Writing for Google: A Business Owner’s Guide

“Content”—what does it mean? A couple of loose definitions might be simply, ‘stuff’, or ‘the absence of nothing’ in the sense that, If there’s something in the box, then the box has ‘content’. When it comes to writing lead-generating business content, the ‘stuff in the box’ has to be more than just stuff in a …

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How To Spend Your Marketing Budget

I felt my stomach rumble before I heard it. I suddenly became aware that myself and my colleagues hadn’t taken a break in hours. After 7 hours of concentrated mental effort, we were now into the final hour of our Value Proposition Workshop. Our Client Director Chis, Marketing Manager Claudia, Content Strategist Angela and I …

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