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Top 5 UX Insight Tools You NEED to be using

Right now, things couldn’t be more exciting for the brave digital marketeer. WELCOME TO THE FUTURE. In this post we’ll go over our recommendations for the top UX insight tools you should be using. The tools available to digital marketeers these days are far more extensive than they were less than a decade ago. We …

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Better website engagement: Treat content pieces like landing pages

It is brilliant to see brands producing great content for their audiences. BUT – and that’s a rather large “but” – what’s not so great is the volume of users that digest that great content, then leave without any further interactions with the brand. What was the point of all that content? Having audited more …

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Top 10 UX practices you need for 2019

Now we’re firmly into 2019, we thought it was a great time to look at some of the best User Experience elements around. These quick fixes can really boost user engagement, user interaction and – crucially – user conversion. The insights below focus on ten features of the familiar website journey, which follow a path of tried and tested elements. Here’s our top UX practices for 2019.

Watch the detectives: tips from crime-fighters to build a better website

I love crime thrillers. Films like Silence of the Lambs, TV shows like Wire in the Blood, and – even more recently – documentaries like Channel 4’s 24 Hours In Police Custody. I like seeing how detectives and forensics folks piece together a ‘picture of the suspect’ using data and bits of evidence. The bigger picture …

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UX vs SEO : 5 Ways to optimise your website

The very essence of Google is all about user centricity: it ranks websites by which provide the most valuable resource to the end user. SEO aims to achieve relevancy and become the most valuable resource. Likewise, UX (User Experience) is all about ensuring the user is presented with relevant information at the right time. However, …

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Chatbots: the top analytics tools for your business

Users no longer want to interact with others in the same ways they used to. Instead, users value the convenience of a conversational, more human, interaction. This shift in human behaviour has given rise to next big thing: chatbots. Here are the best analytics tools to measure them. Why invest in chatbots? The benefits of …

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What is engagement? An answer in plain English

When you have an online business and you’re running digital marketing campaigns, you’re going to hear the word “engagement” in almost every report. Usually, reports sent to you by Social PR agencies will be based around sentiment and likes on Facebook… but, putting nerd-speak to the side – is all this going to turn to sales? …

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