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UX vs SEO : 5 Ways to optimise your website

The very essence of Google is all about user centricity: it ranks websites by which provide the most valuable resource to the end user. SEO aims to achieve relevancy and become the most valuable resource. Likewise, UX (User Experience) is all about ensuring the user is presented with relevant information at the right time. However, …

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What is engagement? An answer in plain English

When you have an online business and you’re running digital marketing campaigns, you’re going to hear the word “engagement” in almost every report. Usually, reports sent to you by Social PR agencies will be based around sentiment and likes on Facebook… but, putting nerd-speak to the side – is all this going to turn to sales? …

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