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How To Spend Your Marketing Budget

I felt my stomach rumble before I heard it. I suddenly became aware that myself and my colleagues hadn’t taken a break in hours. After 7 hours of concentrated mental effort, we were now into the final hour of our Value Proposition Workshop. Our Client Director Chis, Marketing Manager Claudia, Content Strategist Angela and I …

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Better website engagement: Treat content pieces like landing pages

It is brilliant to see brands producing great content for their audiences. BUT – and that’s a rather large “but” – what’s not so great is the volume of users that digest that great content, then leave without any further interactions with the brand. What was the point of all that content? Having audited more …

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Watch the detectives: tips from crime-fighters to build a better website

I love crime thrillers. Films like Silence of the Lambs, TV shows like Wire in the Blood, and – even more recently – documentaries like Channel 4’s 24 Hours In Police Custody. I like seeing how detectives and forensics folks piece together a ‘picture of the suspect’ using data and bits of evidence. The bigger picture …

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Propositional Messaging – how to connect with your audience

‘Propositional messaging’ is a term you’ve probably heard before. But what does it actually mean? It’s a phrase used interchangeably with other terms, so it’s fair to say that its definition is a little misunderstood. The truth is that there are deeper links between your brand values and positioning to be considered. That’s where propositional …

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Can tech provide true value in the UK insurance market?

The UK insurance market is changing. I stumbled across a piece by Cap Gemini on the trends for the sector in 2017. This piece led me to start thinking about the value tech can provide to the insurance sector. The pace which insurance brands embrace the technological opportunities are completely polarising. Having worked and spoken …

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