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Top 5 UX Insight Tools You NEED to be using

Right now, things couldn’t be more exciting for the brave digital marketeer. WELCOME TO THE FUTURE. In this post we’ll go over our recommendations for the top UX insight tools you should be using. The tools available to digital marketeers these days are far more extensive than they were less than a decade ago. We …

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Better website engagement: Treat content pieces like landing pages

It is brilliant to see brands producing great content for their audiences. BUT – and that’s a rather large “but” – what’s not so great is the volume of users that digest that great content, then leave without any further interactions with the brand. What was the point of all that content? Having audited more …

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Top 10 UX practices you need for 2019

Now we’re firmly into 2019, we thought it was a great time to look at some of the best User Experience elements around. These quick fixes can really boost user engagement, user interaction and – crucially – user conversion. The insights below focus on ten features of the familiar website journey, which follow a path of tried and tested elements. Here’s our top UX practices for 2019.

Can tech provide true value in the UK insurance market?

The UK insurance market is changing. I stumbled across a piece by Cap Gemini on the trends for the sector in 2017. This piece led me to start thinking about the value tech can provide to the insurance sector. The pace which insurance brands embrace the technological opportunities are completely polarising. Having worked and spoken …

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UX vs SEO : 5 Ways to optimise your website

The very essence of Google is all about user centricity: it ranks websites by which provide the most valuable resource to the end user. SEO aims to achieve relevancy and become the most valuable resource. Likewise, UX (User Experience) is all about ensuring the user is presented with relevant information at the right time. However, …

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