HELPING YOU

KNOW MORE
DO MORE
SELL MORE

relationship marketing

Building digital relationships

The importance of building digital relationships

“Relationship marketing is marketing seen as relationships, networks and interaction” – (Gummesson 1936) For a relationship to exist two-way communications are required. Both parties play the role of sender and receiver. Integrated Marketing Communications aims to remove any noise that may interfere with the signal/message. Once a relationship is established it can multiply into a …

The importance of building digital relationships Read More »

Scroll to Top