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User journeys

The ROI of user testing for startups (Part 1)

User testing is expensive? Wrong. This is a common misconception, not just amongst startups but also within well-established businesses. In fact, user testing – otherwise known as ‘usability testing’ – is one of the most powerful tools for UX research and should be the first component in the strategy for acquiring further investment. Question: would …

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Chatbots: the top analytics tools for your business

Users no longer want to interact with others in the same ways they used to. Instead, users value the convenience of a conversational, more human, interaction. This shift in human behaviour has given rise to next big thing: chatbots. Here are the best analytics tools to measure them. Why invest in chatbots? The benefits of …

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What is engagement? An answer in plain English

When you have an online business and you’re running digital marketing campaigns, you’re going to hear the word “engagement” in almost every report. Usually, reports sent to you by Social PR agencies will be based around sentiment and likes on Facebook… but, putting nerd-speak to the side – is all this going to turn to sales? …

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The art of user journey mapping

Let me kick-off by saying: ‘designing a website and getting a website to perform are two different things’. To many, producing a website that ‘looks nice’ is the main purpose. I’d argue that ‘looking nice’ is an element of the process. But not the only factor in your website’s success. Still with me? Good. So …

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