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user research

Ethnographic Research: When UX needs insight. 

What is it? Ethnographic research is an observational research method used to gain insights into the behaviour of users in their natural environment. As opposed to researching in a lab, the participants are observed in a real life environment with real life scenarios. It can gain a rich understanding of the external factors that cannot …

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Top 5 UX Insight Tools You NEED to be using

Right now, things couldn’t be more exciting for the brave digital marketeer. WELCOME TO THE FUTURE. In this post we’ll go over our recommendations for the top UX insight tools you should be using. The tools available to digital marketeers these days are far more extensive than they were less than a decade ago. We …

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