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user testing

Website User Testing in a Nutshell

Website user testing is one of the most valuable weapons in our arsenal. In our experience, it consistently finds some incredible insights for our customers – uncovering fixes that can seriously increase conversion online. We regularly run user testing and customer research for our customers and they’re always delighted with the results. So – what is user …

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The ROI of user testing for startups (Part 1)

User testing is expensive? Wrong. This is a common misconception, not just amongst startups but also within well-established businesses. In fact, user testing – otherwise known as ‘usability testing’ – is one of the most powerful tools for UX research and should be the first component in the strategy for acquiring further investment. Question: would …

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Why you need a better digital strategy?

One of the most widely debated topics that we see between marketers and the senior leadership team is whether the business in question truly has the ability to connect the dots between marketing activity and ROI. In fact, whether it’s a sole trader, SME or large corporate and whether you market offline or digitally this question …

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Top 10 reasons why your bounce rate is high?

Picture this, you’re on holiday it’s late in the evening and looking for a quiet local restaurant for some dinner. You trawl the busy streets filled with British holiday makers and bright neon lights. Eventually, you settle for a restaurant named ‘Best Steakhouse in Gran Canaria’, you sit down, take a look at the menu, …

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