Affordable Housing & Healthcare Group

Sector:

Senior living

Client Info:

The Affordable Housing and Healthcare Group is on a mission to help with the growing demand of those entering retirement and beyond and are seeking to make the transition between retirement living and nursing care a smooth transition of those in need and their families.

The Brief

There is a growing demand for retirement living coupled with a smooth transition to nursing care and AHH are experts in this area. The Group’s newly launched website was generating more enquiries, but for some reason sales conversions didn’t match.

The Result

The insights we unearthed, initially to help AHH improve the conversion rate of their website, are now being used to influence the business strategy and the manner in which they deliver their services.

Our Solution

There is a growing demand for retirement living coupled with a smooth transition to nursing care and AHH are experts in this area. The Group’s newly launched website was generating more enquiries, but for some reason sales conversions didn’t match. The client knew that if they understood their audience’s motivations and expectations in more depth, they could make the messages on their website more relevant, improving the experience of visiting the site and influence the buying process. A new approach to gathering insights helped us suggest a few ways they could improve the client journey. From initial engagement, to becoming a new customer, all the way through to aftercare. Our work with AHH is changing the way the company considers the customer experience.
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