It had a challenge shared by many visitor attractions:
How do they share the dynamism of what happens within their four walls?
Really understanding the audience and what they wanted was key. We helped the client with a wide range of research methods including benchmarking alongside competitors and peers.
Doing this gave the Tank Museum a comprehensive list of things they should do, as well as a list of things they shouldn’t!
This breadth and depth of understanding helped us prioritise the relevant wants and needs and develop a sitemap designed to engage and excite.
As a result everyone’s expectations were exceeded!
Built specifically for several key audiences, a new website has helped the Tank Museum increase online sales.