Leisure & Tourism

Client Info:

The Tank Museum has one of the largest collections of armoured vehicles in the world.   It has a collection of almost 300 vehicles that traces the history of the tank.

The Brief

The Tank Museum had a challenge shared by many visitor attractions: how do they share the dynamism of what happens within their four walls?

The Result

Built specifically for several key audiences, a new website has helped the Tank Museum increase online sales by 600%, to over £1m a year.

Our Solution

Really understanding the audience and what they wanted was key. We helped the client with a wide range of research methods including benchmarking alongside competitors and peers. Doing this gave the Tank Museum a comprehensive list of things they should do, as well as a list of things they shouldn’t! This breadth and depth of understanding helped us prioritise the relevant wants and needs and develop a sitemap designed to engage and excite. As a result everyone’s expectations were exceeded!
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