A timely review of the performance of the current roster of agencies offered a chance to analyse what this more traditional business could do with a more digital offering.
We soon discovered a range of opportunities on the website and under-utilised channels that we believed, with the right planning and forecasting, could significantly increase online sales.
Focusing on optimising the conversion rate through an improved user experience, our recommendations looked at email marketing, search engine optimisation, pay-per-click and social media marketing.
A new trend in staycations certainly helped the group enjoy a period of sustained growth, but so did we. Hence, we’re still partnering with them!
Despite challenging trading conditions, the group reported its highest ever turnover figures based in part on our analysis of their digital assets, channels, and their use.