Insights
Build it and they will come is not a legitimate strategy.
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You can talk about a good idea but there is no substitute for showing it. And testing a new idea before investing too heavily is a no brainer, right?
Building a prototype helps people see how the product works and it gives confidence to your internal stakeholders or new, would-be investors.
We build, test and evolve prototypes with your customers always front of mind. This stops us from making wrong assumptions. It means we know when we don’t know. And we work to find out the solution.
This removes risk and helps us to focus only on the crucial things that need building at the prototype stage.

Build a bit of it, test it and then see if they’ll come is a much better idea.
Prototypes come in all shapes and sizes. But you get to see your idea come to life. Piece by piece. And you can then make small iterative changes.

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What you get from Concept Testing
- Save yourself time and money.
- Identify roadblocks and problems before they happen.
- Get something quickly and test with real audiences.