Insights
With just a little consideration, you can make your business really stand out.
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We’re all constantly swimming in a sea of content. On our phones, via social media, listening to podcasts, attending events, watching TV. It’s all content, all the time.
For a modern business, knowing what content works, where, with which audiences and at what time, is a science and an art.
The art of a good content strategy is stitching together a relatable narrative, relevant to both your business and what your audience is interested in. The story needs to make sense when posts are seen in isolation, as much as when they’re viewed as a whole.
The science part is understanding how best to put that narrative in front of the right audience at the right time in the right way, to elicit the right reaction.
Everything your business puts out is content.
Think how much nicer your social media feeds would be if every business put in the effort you’re about to, by thinking about their content. Your audience will thank you.
Insightful UX have impressed from the very start, not only giving us some valuable insight on the user experience of our websites but now developing into a trusted digital marketing partner"
Based on Lee's honest approach (e.g. if it's not their field of expertise, he'll say so and recommend someone), and his attitude of long term collaborations rather than quick wins, we expect to continue working with him for a long time to come.
What you get from Content Planning
- The more you think about your content, the more relevant it is.
- The more relevant your content is, the more people will like it.
- The more people like your content, the better it will work for you.
- The better your content works for you, the more returns it will bring.
